ABOUT J. BEUN Media
WE ARE AN INDEPENDENT COMMUNICATIONS AND MEDIA RELATIONS FIRM WITH A DIFFERENCE.
We believe that everyone has two stories: the one they’re telling and the one they should be telling. We pay attention to the details, look for nuances and make the ordinary into the extraordinary. We dig deep so we can tell stories and develop strategies that fascinate, excite and move audiences into becoming powerful influencers. And we do it with accuracy, integrity and attitude.
THE MORAL CODE
With a background in journalism starting in 1988 and spanning Canada, the United States, Australia, New Zealand and the South Pacific, accuracy is the cornerstone of our work. Whatever we do, getting it right – not just the facts, but the subtleties, too – is fundamental to how we operate.
We have opinions. And we stand by them. Every review, blog, website or article is well-researched and balanced, and reflects an honest, reliable outlook, too. We believe that by maintaining our integrity in what we do for you, we maintain yours, too.
Can you imagine a beige world where everyone follows the leader and blends into the crowd? We can’t either. That’s where our attitude comes in. Fun, provocative, engaging and entertaining whether it’s a flair for fearless high fashion or a tantalizing statement, we stand out – and make sure our clients do, too.
The world of journalism is changing – and it’s happening fast. Where traditional media once perched untouchable in its newsprint tower, social media has made writers of anyone with a keyboard and an opinion. And it shows.
That’s why it's important to work with an media professional who not only has access to all the right people, but asks the right questions and writes well-researched and evocative stories that move audiences into action. With experience in print and digital media, magazines and daytime TV, we bring decades of experience and talent to the table.
We specialize in health, lifestyle, art, music and fashion features for newspapers and magazines. Media outlets we are appear in include PostMedia newspapers, Rogers, CTV, Canadian Living, Readers Digest, Distinctive Women, People magazine, Family Circle, NW and the Sydney Morning Herald.
Everyone has an opinion. But not everyone has an active audience. And those who do are influencers. Yet finding the right influencer for your brand isn’t just about word of mouth or tapping into popular bloggers.
KEY OPINION LEADERS
It means working with a key opinion leader who has an international reputation for objectivity, excellent research, precision and reliability. And that’s what you get with J. Beun Media.
We offer a balanced approach to influencing, because we believe that influencing goes beyond taste and third party opinion that shoots from the hip. We believe that influencing is the work of socially active, impactful trendsetters who are accountable for their opinions.
DIGITAL AND SOCIAL MEDIA
Social media is just that – a set of socially-engaged, fluid relationships sparking conversations that sometimes create viral movements. So where do you begin?
We start with you and your story – and customized web content that says exactly what you want, in the way internet users will listen. Whether you’re selling jewelry or holding an event, we will turn your story into a bestseller. But that’s not all.
BUILDING AN ONLINE PRESENCE
Building an online presence means a focused and creative social media roadmap that leads straight to where your clients live online. It means finding trends as they emerge, identifying hotspots and ‘superconnecting’ you to the people you need to know.
It takes more than a great event or product to be a success. It takes the power of the media – traditional and social – to get the world to sit up and take notice. We are the media, so we know the media.
IMPACTING THE NEWS CYCLE
With decades of experience working inside publications, we have know how to impact the news cycle. We don't just pen a press release and hit ‘send’. We produce publishing-ready story leads, press kits that have impact and images, links and video.
We don't network. We superconnect by moving beyond ‘what you can do for me’ and into ‘I know what you need, let me help you get there.’ We combine your story and our knowledge to create unique, memorable moments.
Julie is always a pleasure to work with. She mixes a strong know how with a fun attitude and sense of humour. Julie is the perfect publicist for the Bank Street BIA’s Glowfair Festival!“
Glow Fair Festival Organizer, 2015
Julie is smart and positive. Her "kind meets critical" thinking is why she draws in a great crowd and such wonderful manifestations.There is no denying her great energy, but the experience and wisdom she has to offer is the really big pot of gold at the end of the rainbow that is her.“
CM, Juno Award-winning, internationally renowned Canadian singer/songwriter and artist
Julie was a pleasure to work with, enthusiastic, flexible and wrote some very compelling bios for each artist we had as a special guest during my 2014 North American tour. She went beyond the call of duty and her work was effective.“
Iconic Canadian singer and performer
On average, I meet about 25 new faces a week in a television career that has spanned 11 years and Julie is by far one of the most well researched, intelligent and professional people I have had the pleasure of working with. Julie eased into co-hosting a live television show seamlessly and has become one of the most popular personalities with Daytime Ottawa viewers. Our team is incredibly grateful to have her on board.“
Producer and Host of Rogers Daytime Ottawa
Julie is a gifted journalist with a knack for a great story delivered in a captivating voice. She interviewed me for less than an hour, yet she captured the essence of me and my work better than I could have. Her prose is passionate, poignant, powerful.“
Michelle Schoffro Cook, MSc, DNM, ROHP, PhD
International Best-selling & Sixteen-time Book Author, Doctor of Traditional Natural Medicine
Julie is truly one of a kind; she's vivacious, energetic and a true talent. She's able to discuss any topic with integrity, thought provoking response and a respectfulness unlike anyone else. Julie's a true inspiration and I'm glad to know her both professionally and personally!“
Stylist, Fashion Commentator, On-Air Personality
It is a great pleasure to work with Julie Beun, to have her friendship and understanding of the values and the importance of a client's dream. It's never scripted; it is formed around who I am and the time she spent getting to know me.“
American singer/songwriter and platinum-selling producer
Julie is one of the most talented writers I know and she always finds smart, creative ways to tell a story. When my father-in-law wanted to write a book about his life, I knew that Julie would be able to capture not just his many business successes but also his deep love of family and community. I've also worked with Julie on several large media events and launches where she can work a room with style and grace, always making sure that the right key messages and soundbites are delivered effortlessly.“
Entrepreneur and philanthropist
Julie brings a much-needed eye for the importance of sustainability practices and developments to her work as a journalist. Its critical for the public to consider this issue with both understanding and an appetite for solutions. Julie's ethics and integrity help serve these objectives.“
Technician Level II-equivalent, Wind power
Julie continually amazes with her insightful approach to research, hidden gems and getting to the point of the stories that need to be told. On several instances I have been amazed at how she can pull a reader into a new way of thinking about an old thing - or even more importantly, a great way of understanding the relevance of a new issue or opportunity to improve our lives.“
Partner, Chief Marketing Technologist at Group XI
I have worked with Julie on many key projects, inviting her to brainstorm concepts and create content for our clients needing that unique approach. Julie is our go-to writer because her style is so versatile, running the gamut from cool and conversational to sharp and professional. I also trust Julie to work directly with our most valuable clients knowing that she will put them at ease and ask the right questions to put them in the ideal light. Overall, working with Julie is a delightful process that I look forward to every time.“
Creative Director, Birddog Design
Every now and then a harried editor checks his email at the end of a long day and listens to a spirited voice message that intrigues him and makes him smile. Two days later the same harried editor reads an email pitch from same writer (who politely alerted him to its arrival) and smiles, and sits up in his chair. "This idea is bang-on!" he mutters to himself. An assignment to perky, spirited, talented writer ensues. This results (about a month later – one week before the deadline, if I remember) in an excellent first draft from a writer he's never worked with before in all his time at the magazine. That was my first-time experience with journalist (and born humorist) Julie Beun. Julie Beun has penned numerous health, lifestyle, humour, service and profiles for Canadian Living magazine — print and digital – for various editors over the last decade. In the end, I simply had to share her with other section editors. Sometimes in editor circles we are reluctant to admit, or just plain don't say it out loud, that in addition to being a good wordsmith who delivers excellent articles, we favour freelance writers who, simply put, are just excellent and easy to work with, who accept feedback, who deliver on time, who go the extra mile. Ego-free, complaint-free, error-free. Take my advice: assign a piece to Julie. You'll see what I mean.“
Executive Editor, Canadian Living Magazine
It wasn't until I finished writing my second manuscript--after having worked with Julie on the first--that I truly understood her gifts. Over the course of a year, she pulled, pushed, tugged, and challenged me. And in the process, she turned me into a storyteller. How truly blessed I feel to continue calling her my editor.“
Christina Lopes, PT, DPT, MPH
Spiritual channeller, physical therapist, author
Julie is a very thorough and accomplished writer and editor. Her research skills, and ability to be curious enough to keep digging have yielded more content and insight that has created significantly more value than what I bargained for when I started working with her. Anyone looking for high quality professional writing and/or assistance around written work, research, and editing, would do extremely well under her detailed eye. Thanks again Julie. I'm looking forward to doing much more together.“
Consulting & Coaching Web Strategy and Marketing
Julie has been Pinktiger.com’s PR person from the very start. She has impressed me with her professionalism and her superior writing skills. She is also a joy to work with and has provided me with opportunities to promote my business that otherwise would not have been available to a virtually unknown start-up company.“
Julie is a true manifester and a veritable force of nature. Everything she does, she does with such heart and such generosity of spirit-from her writing ( so gifted!) all the way to making her incredible green smoothies;) Mmmm…“
Award-winning Canadian actress and singer
Julie has the magical ability to communicate in writing in a way that is creative, focused and engaging. Often we collaborate on projects and I am always astounded at her expertise, her expression and writing style. Julie truly understands her topics, whom her audience is and who she is interviewing. She has a pure and solid talent that translates through her written words.“
Internationally-renowned photographer and founder of Project North
Collaborating with J Beun Media is energizing and oh so easy. Julie gets the big picture and zooms in on the details. Whatever my needs are—styling, coordinating or being a trusted partner—she adapts and delivers. With Julie's support, my Business Etiquette workshop's "before and after" transformations had a huge impact on the client’s public-facing team.“
Julie Blais Comeau
Chief Etiquette Officer, etiquettejulie.com
I spent a few wonderful years working alongside Julie during her time as a journalist for Fairfax Media in Australia. As a journalist, she is the consummate professional with an innate sense for just the right angle on any story. She's a caring, colourful and above all compassionate person who is a pleasure to work with.“
Photographer, Social Media production specialist
Julie Beun is a fabulous interviewer and writer. She interviewed me and I know first hand that she listens carefully, draws out the story and presents it in a fresh way. This is a great skill that can translate easily into other elements of business...so work with her. You won't be disappointed.Thank you Julie!“
Janice McDonald, MA, ICD.D
Award-winning serial entrepreneur, management consultant and mentor, Canada's Top Most Powerful Women in 2013